I wanted to add a brand specific to the phone advertisement that would add to the feel of the advertisement, for this I created the name “AQUA” as the title of the phone. The whole feel of the advertisement is to create a sleek and minimal approach to the advertisement similar to that of the Google Pixel advertisement shown in earlier research. The colour choice is a white background with a blue bold font to catch the viewers eye.
The logo includes a raindrop to further add to the feel of the advertisement and that the phone represents the ability to withstand water.
These are words I’m going to include in the advertisement to further the idea of the phone and create a tone for the phone.