I’ve noticed a pattern throughout research of phone animation that most phone advertisements have a plain (studio lighting, black or white) or a soft blurred colour background, this is something I’m going to incorporate into the lighting and background of the scene for rendering in the final outcome.
An effect I noticed within the Google Pixel phone advertisement (https://www.youtube.com/watch?v=Rykmwn0SMWU) is that most of the renders of the phone are usually 1-3 seconds long and are always fast movements, showing off specific aspects of the phone to make it appear sleek.
In phone advertisements its common for the shots to be a second or two each, as an advertisement is usually 30-60 seconds long its important to highlight any features and angles of the phone whilst giving brief information throughout the advertisement. The Google Pixel advertisements is a great example of this use of time.
Introducing Pixel, Phone by Google – https://www.youtube.com/watch?v=Rykmwn0SMWU