Phone advertisements



nokia 6

I’ve noticed a pattern throughout research of phone animation that most phone advertisements have a plain (studio lighting, black or white) or a soft blurred colour background, this is something I’m going to incorporate into the lighting and background of the scene for rendering in the final outcome.

An effect I noticed within the Google Pixel phone advertisement ( is that most of the renders of the phone are usually 1-3 seconds long and are always fast movements, showing off specific aspects of the phone to make it appear sleek.

In phone advertisements its common for the shots to be a second or two each, as an advertisement is usually 30-60 seconds long its important to highlight any features and angles of the phone whilst giving brief information throughout the advertisement. The Google Pixel advertisements is a great example of this use of time.




Introducing Pixel, Phone by Google –



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